Adapting fraud systems from desktop to mobile is no simple task. Retailers may misinterpret legitimate shopping behavior as 'risky' due to the nature of cellular connections (e.g. a mobile carrier may shift your browsing to another location).
To deal with the increase in mobile usage, organizations must also make sure they're offering the same shopping experience across channels - particularly given that users are constantly switching between devices throughout the shopping journey. Shoppers who encounter a "limiting" mobile site are more likely to opt to buy from a competitor's site. According to Google, 61% of users are unlikely to return to a mobile site they had trouble accessing and 40% opt to visit a competitor's site instead.
Download this mobile fraud guide which covers how to:
- Maximize mobile revenue
- Improve customer experience
- Grow your client base